On September 3, 2026, PT PRAMITA once again received the Service Quality Award 2026 in the Clinical Laboratory category, achieving the "Diamond" rating for the seventh time. The award, presented by Carre and *Marketing* magazine, was held at Hutan Kota by Plataran in Senayan, South Jakarta.
The assessment was based on the Service Quality Index (SQI) survey, consistently conducted by Carre Service Monitoring to capture customer perceptions regarding the quality of service received and experienced. In this 16th edition, 239 service brands were evaluated based on the national customer satisfaction research—the Service Quality Index 2026—conducted across four major Indonesian cities (Jakarta, Surabaya, Medan, and Semarang) involving 3,500 respondents. Each service brand's SQI score was calculated using the weighted mean method applied to PSQ (Perceived Service Quality) and PSV (Perceived Service Value). The weight assigned to each parameter was determined through Structural Equation Modeling (SEM) analysis.
The Service Quality Award 2026 was presented by Ms. Yuliana Agung, MBA—Chairwoman of the Next Gen Frontier Group of Companies and CX Expert—and accepted by Mr. Mochammad Baihaqi, S.Kom, MM, MBA—IT Director of PT PRAMITA.