On February 11, 2025, PRAMITA Madiun established a co-branding partnership with BCA Prioritas. At the event, which was attended by over 150 BCA Prioritas customers and their families, PRAMITA Madiun set up a health service booth offering free screenings for blood sugar, cholesterol, uric acid, blood pressure measurement, as well as providing discount vouchers for tests and door prizes for the guests as a form of appreciation and promotion.

Through this participation, PRAMITA Madiun aims to raise awareness about the importance of maintaining health for the entire family and to build a stronger partnership with BCA Prioritas customers.